Betsoft and 888's iGaming deal expands Romania's and Europe's audience
At online casino 888.ro, players in Romania can now play international favourites including Primal Hunt, Stacked, and Take the Bank after 888 Holdings plc (LSE: 888) and award-winning content supplier Betsoft Gaming strengthened their existing agreement.
The addition of the developer's slot titles will benefit the iGaming market in the Balkan nation, which the supplier calls a "exciting growth market." The leading betting and gaming company's most recent business agreement for its online interest in Romania builds on its original distribution agreement with Betsoft, which was signed in April 2021.
Players at 888.ro will also be able to experience the acclaimed Book of Darkness magic release, which is packed with features and gives a maximum payout of 1,056x the stake, in addition to the hits Take the Bank, Primal Hunt, and Stacked, published in 2019, 2020, and 2021, respectively.
888 is a gambling company that was established in Romania in 2016 and is authorised by the Oficiul National pentru Jocuri de Noroc (ONJN), a government agency that oversees online gaming in that nation in Southeast Europe.
Fruitful Partnership
"We are thrilled to be providing our Romanian gamers with access to Betsoft's vibrant and high-quality content offerings. In a statement from Talya Benyamini, Vice President B2C Casino for 888, she said, "Their localised releases help enhance our selection of innovative and exciting games as we continue the roll out of this partnership across our European sites, and we are looking forward to extending our partnership further around the world into the future."
Anastasia Bauer, Head of Account Management for Betsoft Gaming, added in response to the new content arrangement that they have been "delighted" with the "smooth integration" of their portfolio across the 888 sites. Additionally, they mention that Romania is a "exciting growth market" for them and a country where they are "already well-known," thus they anticipate having a "very successful" debut with 888.
The 888 teams will keep integrating the provider's portfolio effectively across significant, regulated European markets. With one of the top betting and gaming firms in the globe, Betsoft continues to expand its influence across the continent. The company is already well-established in Spain, Italy, and Sweden.
Play1 Deal
The Malta-based provider has just introduced its slots selection with Gaming1's newest online casino brand, www.goldenvegas.be, enabling Belgian gamers of the operator to access all the aforementioned popular games as well as additional ones.
The top supplier of both offline and online casino entertainment in the nation of Northwestern Europe is Gaming1, which is a member of the Ardent Group. GoldenVegas.be, the operator's newest gaming brand, will help the business achieve its goal of setting a global standard in regulated online gambling markets.
