Sportradar AG-IHF betting data rights cooperation
Sportradar AG has announced the signing of a contract to become the International Hockey Federation (FIH)'s only betting data rights partner, less than a month after strengthening its partnership with the National Basketball Association (NBA) and sports data intelligence specialist.
In a formal news statement, the Swiss organisation said that this most recent agreement would last until the end of 2030 and would involve the collection of betting information from all of the hockey body's competitions before distribution to partners all over the world. This will include over 300 yearly battles from a variety of famous competitions, such as the Men's FIH Hockey World Cup, the Men's FIH Pro League, and the FIH Hockey5s World Cup, as well as qualifying matches for the future 2024 and 2028 Summer Olympics, the specialist stated.
total command:
According to Sportradar AG, as part of the new partnership, it will also provide the FIH with "a tailored competition management platform" so that its affiliate may better manage its own data and competitions. The St. Gallen-based company announced that all of its collaborator's member associations will have access to this user-friendly technology at once, enabling them to "collect a deeper level of data" as part of a campaign "to provide more insights to engage hockey fans around the world."
Probity oath:
Sportradar AG, which was founded in 2001, also has extensive data agreements with Major League Baseball (MLB), the International Tennis Federation (ITF), the International Cricket Council (ICC), and the Union of European Football Associations (UEFA). The company announced that as part of its new agreement with the FIH, it will also provide the hockey governing body with a number of "integrity services," such as its bet monitoring system known as the Universal Fraud Detection Service, which works to protect competitions from match-fixing and other risks.
Single-minded spotlight
Ed Blonk, who serves as Sportradar AG's Chief Commercial Officer, said in the news release that the new understanding would also include the delivery of "education and prevention workshops" for all FIH authorities. The expert said that these will be supported by a platform that has been "tailor-made" to meet the "rules and regulations" of the field hockey organisation in order to assist it more effectively "manage competitions, match results, player statistics, rankings, and much more."
Read Blonk's statement...
"We will be able to develop customised solutions for the FIH thanks to our experience and technological know-how, which will contribute to raising hockey's profile and facilitating the game's continuing expansion. Together with the FIH, we look forward to enhancing levels of fan interaction with hockey fans using our experience in exploiting the power of sports data.
